a:3:{s:6:"errors";a:3:{s:17:"wds-checks::focus";s:27:"There are no focus keywords";s:24:"wds-checks::title_length";s:35:"Title is shorter than 50 characters";s:18:"wds-checks::checks";s:45:"We encountered an error fetching your content";}s:10:"percentage";i:79;s:6:"checks";a:8:{s:5:"focus";a:5:{s:6:"status";b:0;s:7:"ignored";b:0;s:14:"recommendation";s:154:"In order to give your content the best possible chance to be discovered, it is best to select some focus keywords or key phrases, to give it some context.";s:9:"more_info";s:67:"Selecting focus keywords helps describe what your content is about.";s:10:"status_msg";s:27:"There are no focus keywords";}s:15:"focus_stopwords";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:68:"You kept the focus keywords of your article to the point, way to go!";s:9:"more_info";s:294:"Stop words are words which can be considered insignificant in a search query, either because they are way too common, or because they do not convey much information. Such words are often filtered out from a search query. Ideally, you will want such words to not be a part of your article focus.";s:10:"status_msg";s:18:"Focus to the point";}s:14:"title_keywords";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:148:"You've managed to get your focus keywords in your SEO title which has the best chance of matching what users are searching for first up - nice work.";s:9:"more_info";s:494:"It's considered good practice to try to include your focus keyword(s) in the SEO title of a page because this is what people looking for the article are likely searching for. The higher chance of a keyword match, the greater the chance that your article will be found higher up in search results. Whilst it's recommended to try and get these words in, don't sacrifice readability and the quality of the SEO title just to rank higher - people may not want to click on it if it doesn't read well.";s:10:"status_msg";s:23:"Title contains keywords";}s:12:"title_length";a:5:{s:6:"status";b:0;s:7:"ignored";b:0;s:14:"recommendation";s:156:"Your SEO title is 33 characters which is less than the recommended 50 characters. Best practice is between 50 and 70 characters with 60 being the sweetspot.";s:9:"more_info";s:712:"Your SEO title is the most important element because it is what users will see in search engine results. You'll want to make sure that you have your focus keywords in there, that it's a nice length, and that people will want to click on it. Best practices suggest keeping your titles between 50 and 70 characters including spaces, though in some cases 60 is the sweetspot. The length is important both for SEO ranking but also how your title will show up in search engines - long titles will be cut off visually and look bad. Unfortunately there isn't a rule book for SEO titles, just remember to make your title great for SEO but also (most importantly) readable and enticing for potential visitors to click on.";s:10:"status_msg";s:35:"Title is shorter than 50 characters";}s:17:"metadesc_keywords";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:159:"The focus keyword for this article appears in the SEO description which means it has a better chance of matching what your visitors will search for, brilliant!";s:9:"more_info";s:456:"It's considered good practice to try to include your focus keyword(s) in the SEO description of your pages because this is what people looking for the article are likely searching for. The higher chance of a keyword match, the higher chance your article will be found higher up in search results. Remember this is your chance to give a potential visitor a quick peek into what's inside your article - if they like what they read they'll click on your link.";s:10:"status_msg";s:34:"Meta description contains keywords";}s:15:"metadesc_length";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:126:"Your current meta description is 300 characters in length. Best practice suggests this should be around 135 to 135 characters.";s:9:"more_info";s:433:"There is no 'this number is right' in this. It depends on what Google adds to your search result and how much they want to show. Google might, for instance, add the date to an article, and that will reduce the number of characters. We wrote about going back to 10 blue links. Bearing that in mind, the rule of thumb is that 135 characters is usually fine. Lately, we have even seen meta descriptions that contain over 250 characters.";s:10:"status_msg";s:29:"Description has a good length";}s:13:"slug_keywords";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:188:"You've got your focus keywords in the page slug which can contribute to your page rank as you have higher chance of matching search terms and Google does index your page slug, great stuff!";s:9:"more_info";s:408:"The page URL you use for this post will be visible in search engine results, so it's important to also include words that the searcher is looking for - your focus keywords. It's debateable whether keywords in the slug are of any real search engine ranking benefit, one could assume that because the slug does get indexed that the algorithm may favour slugs more closely aligned with the topic being searched.";s:10:"status_msg";s:22:"Slug contains keywords";}s:13:"keywords_used";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:148:"Focus keywords are intended to be unique so you're less likely to write duplicate content. Consider changing the focus keywords to something unique.";s:9:"more_info";s:1154:"		Whilst duplicate content isn&#039;t technically penalized it presents three rather niggly issues for search engines:		<br/><br/>

		1. It&#039;s unclear which versions to include/exclude from their indexes.<br/>
		2. They don&#039;t know whether to direct the link metrics (trust, authority, anchor text, link equity, etc.) to one page, or keep it separated between multiple versions.		<br/>
		3. The engine is unsure which versions to rank for query results.<br/><br/>

		So whilst there&#039;s no direct penalty, if your content isn&#039;t unique then search engine algorithms could be filtering out your articles from their results. The easiest way to make sure this doesn&#039;t happen is to try and make each of your posts and pages as unique as possible, hence specifying different focus keywords for each article you write.		<br/><br/>

		Note: If you happen to have two pages with the same content, it&#039;s important to tell search engines which one to show in search results using the Canonical URL feature. You can read more about this <a href='https://premium.wpmudev.org/blog/wordpress-canonicalization-guide/' target='_blank'>here</a>.		";s:10:"status_msg";s:34:"Keywords have not been used before";}}}