a:3:{s:6:"errors";a:6:{s:17:"wds-checks::focus";s:27:"There are no focus keywords";s:24:"wds-checks::title_length";s:35:"Title is shorter than 50 characters";s:27:"wds-checks::metadesc_length";s:42:"Description is shorter than 135 characters";s:28:"wds-checks::imgalts_keywords";s:15:"No images found";s:26:"wds-checks::content_length";s:33:"Content is shorter than 300 words";s:23:"wds-checks::links_count";s:29:"No internal or external links";}s:10:"percentage";i:58;s:6:"checks";a:14:{s:5:"focus";a:5:{s:6:"status";b:0;s:7:"ignored";b:0;s:14:"recommendation";s:154:"In order to give your content the best possible chance to be discovered, it is best to select some focus keywords or key phrases, to give it some context.";s:9:"more_info";s:67:"Selecting focus keywords helps describe what your content is about.";s:10:"status_msg";s:27:"There are no focus keywords";}s:15:"focus_stopwords";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:68:"You kept the focus keywords of your article to the point, way to go!";s:9:"more_info";s:294:"Stop words are words which can be considered insignificant in a search query, either because they are way too common, or because they do not convey much information. Such words are often filtered out from a search query. Ideally, you will want such words to not be a part of your article focus.";s:10:"status_msg";s:18:"Focus to the point";}s:14:"title_keywords";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:148:"You've managed to get your focus keywords in your SEO title which has the best chance of matching what users are searching for first up - nice work.";s:9:"more_info";s:494:"It's considered good practice to try to include your focus keyword(s) in the SEO title of a page because this is what people looking for the article are likely searching for. The higher chance of a keyword match, the greater the chance that your article will be found higher up in search results. Whilst it's recommended to try and get these words in, don't sacrifice readability and the quality of the SEO title just to rank higher - people may not want to click on it if it doesn't read well.";s:10:"status_msg";s:23:"Title contains keywords";}s:12:"title_length";a:5:{s:6:"status";b:0;s:7:"ignored";b:0;s:14:"recommendation";s:156:"Your SEO title is 32 characters which is less than the recommended 50 characters. Best practice is between 50 and 70 characters with 60 being the sweetspot.";s:9:"more_info";s:712:"Your SEO title is the most important element because it is what users will see in search engine results. You'll want to make sure that you have your focus keywords in there, that it's a nice length, and that people will want to click on it. Best practices suggest keeping your titles between 50 and 70 characters including spaces, though in some cases 60 is the sweetspot. The length is important both for SEO ranking but also how your title will show up in search engines - long titles will be cut off visually and look bad. Unfortunately there isn't a rule book for SEO titles, just remember to make your title great for SEO but also (most importantly) readable and enticing for potential visitors to click on.";s:10:"status_msg";s:35:"Title is shorter than 50 characters";}s:17:"metadesc_keywords";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:159:"The focus keyword for this article appears in the SEO description which means it has a better chance of matching what your visitors will search for, brilliant!";s:9:"more_info";s:456:"It's considered good practice to try to include your focus keyword(s) in the SEO description of your pages because this is what people looking for the article are likely searching for. The higher chance of a keyword match, the higher chance your article will be found higher up in search results. Remember this is your chance to give a potential visitor a quick peek into what's inside your article - if they like what they read they'll click on your link.";s:10:"status_msg";s:34:"Meta description contains keywords";}s:15:"metadesc_length";a:5:{s:6:"status";b:0;s:7:"ignored";b:0;s:14:"recommendation";s:125:"Your current meta description is 57 characters in length. Best practice suggests this should be around 135 to 135 characters.";s:9:"more_info";s:433:"There is no 'this number is right' in this. It depends on what Google adds to your search result and how much they want to show. Google might, for instance, add the date to an article, and that will reduce the number of characters. We wrote about going back to 10 blue links. Bearing that in mind, the rule of thumb is that 135 characters is usually fine. Lately, we have even seen meta descriptions that contain over 250 characters.";s:10:"status_msg";s:42:"Description is shorter than 135 characters";}s:13:"slug_keywords";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:188:"You've got your focus keywords in the page slug which can contribute to your page rank as you have higher chance of matching search terms and Google does index your page slug, great stuff!";s:9:"more_info";s:408:"The page URL you use for this post will be visible in search engine results, so it's important to also include words that the searcher is looking for - your focus keywords. It's debateable whether keywords in the slug are of any real search engine ranking benefit, one could assume that because the slug does get indexed that the algorithm may favour slugs more closely aligned with the topic being searched.";s:10:"status_msg";s:22:"Slug contains keywords";}s:13:"keywords_used";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:148:"Focus keywords are intended to be unique so you're less likely to write duplicate content. Consider changing the focus keywords to something unique.";s:9:"more_info";s:1154:"		Whilst duplicate content isn&#039;t technically penalized it presents three rather niggly issues for search engines:		<br/><br/>

		1. It&#039;s unclear which versions to include/exclude from their indexes.<br/>
		2. They don&#039;t know whether to direct the link metrics (trust, authority, anchor text, link equity, etc.) to one page, or keep it separated between multiple versions.		<br/>
		3. The engine is unsure which versions to rank for query results.<br/><br/>

		So whilst there&#039;s no direct penalty, if your content isn&#039;t unique then search engine algorithms could be filtering out your articles from their results. The easiest way to make sure this doesn&#039;t happen is to try and make each of your posts and pages as unique as possible, hence specifying different focus keywords for each article you write.		<br/><br/>

		Note: If you happen to have two pages with the same content, it&#039;s important to tell search engines which one to show in search results using the Canonical URL feature. You can read more about this <a href='https://premium.wpmudev.org/blog/wordpress-canonicalization-guide/' target='_blank'>here</a>.		";s:10:"status_msg";s:34:"Keywords have not been used before";}s:16:"imgalts_keywords";a:5:{s:6:"status";b:0;s:7:"ignored";b:0;s:14:"recommendation";s:127:"Images are a great addition to any piece of content. Consider adding imagery to enhance the reading experience of your article.";s:9:"more_info";s:0:"";s:10:"status_msg";s:15:"No images found";}s:14:"content_length";a:5:{s:6:"status";b:0;s:7:"ignored";b:0;s:14:"recommendation";s:138:"The best practice minimum content length for the web is 300 words so we recommend you aim for at least this amount - the more the merrier.";s:9:"more_info";s:798:"Content is ultimately the bread and butter of your SEO. Without words, your pages and posts will have a hard time ranking for the keywords you want them to. As a base for any article best practice suggests a minimum of 300 words, with 1000 being a good benchmark and 1600 being the optimal. Numerous studies have uncovered that longer content tends to perform better than shorter content, with pages having 1000 words or more performing best. Whilst optimizing your content for search engines is what we're going for here, a proven bi-product is that high quality long form articles also tend to get shared more on social platforms. With the increasing power of social media as a tool for traffic it's a nice flow on effect of writing those juicy high quality articles your readers are waiting for.";s:10:"status_msg";s:33:"Content is shorter than 300 words";}s:15:"keyword_density";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:202:"Currently you haven't used any keywords in your content. The minimum recommended density is 2%. A low keyword density means your content has less chance of ranking highly for your chosen focus keywords.";s:9:"more_info";s:744:"Keyword density is all about making sure your content has enough keywords in it that it has a higher chance of appearing in the first few search results for your focus keywords. One way of making sure people will be able to find our content is using particular focus keywords, and using them as much as naturally possible in our content. In doing this we are trying to match up the keywords that people are likely to use when searching for this article or page, so try to get into your visitors mind and picture them typing a search into Google. While we recommend aiming for 2% density, remember content is king and you don't your article ending up sounding like a robot. Get creative and utilize the page title, image caption and subheadings.";s:10:"status_msg";s:31:"Keyword density is more than 2%";}s:11:"links_count";a:5:{s:6:"status";b:0;s:7:"ignored";b:0;s:14:"recommendation";s:202:"Internal links help search engines crawl your website, effectively pointing them to more pages to index on your website. You should consider adding at least one internal link to another related article.";s:9:"more_info";s:1254:"		Internal links are important for linking together related content. Search engines will &#039;crawl&#039; through your website, indexing pages and posts as they go. To help them discover all the juicy content your website has to offer, it&#039;s wise to make sure your content has internal links built into for the bot to follow and index.		<br/><br/>

		External links don&#039;t benefit your SEO by having them in your own content, but you&#039;ll want to try and get as many other websites linking to your articles and pages as possible. Search engines treat links to your website as a &#039;third party vote&#039; in favour of your website - like a vote of confidence. Since these the hardest form of &#039;validation&#039; to get (another website has to endorse you!) search engines weigh them heavily when considering page rank. For more info: <a href='https://moz.com/learn/seo/internal-link' target='_blank'>https://moz.com/learn/seo/internal-link</a>		<br/><br/>

		Note: This check is only looking at the content your page is outputting and doesn&#039;t include your main navigation. Blogs with lots of posts will benefit the most from this method, as it aids Google in finding and indexing all of your content, not just the latest articles.		";s:10:"status_msg";s:29:"No internal or external links";}s:13:"para_keywords";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:170:"You've included your focus keywords in the first paragraph of your content which will help search engines and visitors quickly scope the topic of your article, well done.";s:9:"more_info";s:526:"You should clearly formulate what your post is about in the first paragraph. In printed texts, a writer usually starts off with some kind of teaser, but there is no time for that if you are writing for the web. You only have seconds to draw you reader’s attention. Make sure the first paragraph tells the main message of your post. That way, you make it easy for your reader to figure out what your post is about and: you tell Google what your post is about. Don’t forget to put your focus keyword in that first paragraph!";s:10:"status_msg";s:33:"First paragraph contains keywords";}s:20:"subheadings_keywords";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:243:"Using keywords in any of your subheadings (such as H2's or H3's) will help both the user and search engines quickly figure out what your article is about. It's best practice to include your focus keywords in at least one subheading if you can.";s:9:"more_info";s:512:"When trying to rank for certain keywords, those keywords should be found in as many key places as possible. Given that you're writing about the topic it only makes sense that you mention it in at least one of your subheadings. Headings are important to users as they break up your content, sectioning is by subtopics to help readers figure out what the text is about - and the same goes for search engines. With that said, don't force keywords into all your titles - keep it natural, readable and use moderation!";s:10:"status_msg";s:28:"Subheadings contain keywords";}}}